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Invitation from the Pearl of Africa!

We are so excited to announce the much-anticipated Pearl of Africa Tourism Expo (POATE) 2024! Organized by the Uganda Tourism Board, this annual tourism and travel trade show is a key event for industry professionals and enthusiasts alike. It serves as a vibrant platform where tourism value chain actors and stakeholders converge to explore networking opportunities and strike business deals.

This year's POATE promises to be particularly special, as it will be held at the brand-new Speke Resort and Convention Centre in Munyonyo, Kampala. Mark your calendars for May 23rd to 25th, 2024, and prepare to be part of an event that perfectly blends Leisure and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, while aligning with global emerging trends.

For the eighth edition of POATE, Uganda will once again open its doors to an impressive array of participants. We are expecting 70 hosted buyers and over 5,000 trade visitors and consumers to join us in the heart of Kampala for three days of dynamic interaction and discovery. Here’s a glimpse of what to expect:

Meet Exhibitors from Around the Globe

Network with over 250 regional and international exhibitors showcasing a diverse array of tourism products and services. With 70 hosted buyers from all over the world, this is a prime opportunity to connect with key players in the tourism industry. Whether you are looking to explore new destinations, discover innovative travel solutions, or find new business partners, the exhibition at POATE 2024 is the place to be.

Engage in Valuable B2B Meetings

Participate in productive networking sessions with global tourism players to generate business value during the B2B and B2C meetings. These sessions are designed to facilitate meaningful connections and foster partnerships that can lead to significant business opportunities. By engaging in these meetings, you can directly interact with potential clients, suppliers, and collaborators, making it easier to achieve your business goals.

Explore Uganda on Fam Trips

Experience tailored MICE and Leisure tourism fam trips designed to inform the hosted buyers’ decisions. These familiarization trips will provide an immersive experience of Uganda’s unique tourism offerings, from its stunning landscapes and vibrant culture to its state-of-the-art conference facilities. By showcasing the best of what Uganda has to offer, these trips aim to inspire hosted buyers and help them make informed decisions about promoting Uganda as a premier tourist destination.

Whether you are a tourism professional, a business seeking to expand your network, or a consumer eager to explore the latest in travel and tourism, POATE 2024 is the place to be. Join us in celebrating the beauty and potential of Uganda, the Pearl of Africa, and be part of an event that showcases the best of what our incredible country has to offer.

Pearl awaits for your arrival

Come, Roam, Explore: the world that Uganda offers!

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